The author contends that if brands are looking for long-term love from consumers, they too have to... Read More
Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, tells Gokul... Read More
After growing the network in India from 200 people to 2,000 today in five years with a slew of... Read More
The Co-founder and MD explains the brand’s focus beyond the top three cities that contribute 75 pc... Read More
Vijay Subramaniam, Founder and Chairman, tells BrandSutra about the company’s focus areas for... Read More
Founder and CEO Lisa Mukhedkar says while established brands are playing wait and watch, they will... Read More
The Senior Vice President - Digital Business & Marketing, Tata AIG, underlines that the brand is... Read More
MD and Founder Priyanka Agarwal and her sibling Shivani, Co-founder and CMO, explain the eight... Read More
Polio survivor Anuraag Khandelwal tells us how the life-changing climb to Everest Base Camp came... Read More
Non-linear choices driven by changing behaviour and aided by technology will be the real test this... Read More
The author reflects on the debate around the relevance of ‘Purpose’. He contends that brands are... Read More
Founder and CEO Ranju Mohan reveals how the startup is creating sub-categories in fragrances, and... Read More
Prashanth Ramamurthy, Co-founder and CMO, BeanSong Coffee contends that some of the behavioural... Read More
Roopa Badrinath, Founder & Principal Consultant of Turmeric (DEI) Consulting, and former Chief... Read More