The author urges advertisers to go back to the drawing board and look at advertising as a tool that... Read More
Two years since its founding, AbCoffee has seen massive growth, with 33 branches across the country.... Read More
The Olive Crown Awards acknowledge the work of individuals and corporations who have driven the... Read More
Wavemaker India and Mondelez India Foods bagged big honours at the 2024 EMVIE Awards. Read More
At the Prime Video event in Mumbai, Mike Hopkins, Head of Prime Video & Amazon MGM Studios, revealed... Read More
April Fools’ Day serves as a reminder for the gullible to stay wary. But sometimes, while you’re... Read More
Cost of acquisition down from Rs.130 at launch two months ago to around Rs.52. Car and bike pooling... Read More
ISEC, MRSI’s new socio-economic classification system (SEC) that replaces the erstwhile New... Read More
Co-founder Akshay Verma says the online fitness marketplace will expand from 44 cities today to 100... Read More
Co-founder of the maternity wear brand Ankieta Kothari reveals that it will soon be available at... Read More
The MD and CEO of the electric mobility company which launched inter-city bus services under brand... Read More
Sujala Martis, Director – Consumer Marketing, Platinum Guild International (PGI), India, talks... Read More
The author contends that if brands are looking for long-term love from consumers, they too have to... Read More
Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, tells Gokul... Read More