OPINIONS

BrandSutra: Why advertising is not engineering

BrandSutra: Why advertising is not engineering

‘Advertising is the most fun you can have with your clothes on’


Vaccination for all: Govts need to rise and display statesmanship, writes Madan Sabnavis

Vaccination for all: Govts need to rise and display statesmanship, writes Madan Sabnavis

Maybe priorities should be redefined and instead of having new highways and bullet trains, resources should be first diverted to financin...Read More

Maharashtra Home Minister Dilip Walse-Patil can start by making police more accountable to the public, writes Anil Singh

Maharashtra Home Minister Dilip Walse-Patil can start by making police more accountable to the public, writes Anil Singh

The priorities of the state's new home minister include implementation of the Shakti Act for perpetrators of crimes against women and chi...Read More

US Special Presidential Envoy for Climate John Kerry meets Prime Minister Narendra Modi in New Delhi, on April 7

FPJ Edit: While India must avoid being pressured by advanced nations on net zero emissions, it must rev up efforts towards this aim

US President Joe Biden’s special envoy on climate John Kerry’s visit to India, just ahead of the virtual summit of global climate leaders...Read More

FPJ Edit: Union Health Minister Harsh Vardhan's harsh criticism of non-BJP ruled states is ill-timed

FPJ Edit: Union Health Minister Harsh Vardhan's harsh criticism of non-BJP ruled states is ill-timed

The extraordinary outburst by Union Health Minister Harsh Vardhan against Opposition-ruled states, particularly Maharashtra, for allegedl...Read More

FPJ Edit: Mumbai, once a grand metropolis, now reduced to being a mere cash cow for Maha Vasooli Aghadi?

FPJ Edit: Mumbai, once a grand metropolis, now reduced to being a mere cash cow for Maha Vasooli Aghadi?

With each passing day, it seems to be getting harder for the beleaguered Maha Vikas Aghadi Government to brazen out the deadly fallout of...Read More

It was foolhardy of the MVA govt to appeal in SC against Bombay HC verdict ordering CBI probe, writes Olav Albuquerque

It was foolhardy of the MVA govt to appeal in SC against Bombay HC verdict ordering CBI probe, writes Olav Albuquerque

So, the MVA government has burnt the taxpayers’ money by defending Anil Deshmukh, engaging top lawyers Kapil Sibal and Abhishek Manu Sing...Read More

We'll have to develop a collective Stockholm Syndrome to tackle the scourge of corona, says Sumit Paul

We'll have to develop a collective Stockholm Syndrome to tackle the scourge of corona, says Sumit Paul

We must develop the outlook that we shall have to live with this pandemic for years, if not eternity

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