It’s time to ditch the follower count obsession. Bigger doesn’t always mean better. Read More
If opening a present feels nice, opening up past ‘brand’ wounds feels nicer. I dissected the... Read More
Apple poured millions into polished influencer campaigns, but it was Samsung’s raw, community-led... Read More
Why today journeys aren’t planned around destinations, but around intent. Read More
Once ‘walled gardens’, social media platforms are now key extensions of a brand’s searchable... Read More
Simone Tata passed away recently. She was the pioneer-innovator of the beauty business in India. She... Read More
...or was brand love just something invented by advertisers Read More
Technological capabilities are easily dwarfed by real customer needs. Evidently, you can automate... Read More
The next frontier of marketing isn’t creative or performance — it’s engineering your place... Read More
While digital’s noise rises, real-world visibility is still winning trust. Read More
The ‘Made in India’ theme is no longer just a tagline. It is a product strategy, a supply-chain... Read More
Sometimes exceptional CX looks like strategy — and sometimes it looks like Spider-Man on a fire... Read More
India’s shoppers aren’t just spending more — they are spending differently, and that changes... Read More
The momentum is female — and the Indian women’s cricket triumph has further cemented this shift. Read More
