Leading sports brand Adidas has inaugurated a running track in the arrivals area of Dubai airport's busiest terminal, in collaboration with Dubai Airports and JCDecaux, a major France-based international outdoor advertising company.
The innovative concept comes as Adidas' contribution towards Dubai's efforts to promote fitness and wellbeing and support the vision of being the most active city in the world, reports Arabian Business Community.
The creation of the running track builds on an exciting experience for residents and visitors alike and encourages flyers to take the betterment journey by choosing to walk on the racetrack instead of opting for travellators. Not just that, the sports brand will also be rewarding those who follow the track with complimentary sneaker customisation at the adidas flagship store’s MakerLab area situated in The Dubai Mall, said the company in a statement.
In order to redeem the reward, travellers will simply be required to scan the QR code available on the track. Besides, keeping in line with the company's mission to promote sustainability in the region and beyond, the track is made of 100 per cent sustainable material, which is non-PVC and 100 per cent Chlorine and Phthalate free.