Zen Diamond will be hosting Mumbai’s first Mah-jong tournament by a fine jewellery house — an exclusive, invite-only event blending strategy with style on September 13 at Imperial Banquets, Imperial Tower, Tardeo.
Mah-jong is a centuries-old game of strategy, symbolism, and social connection
Expect: Curated Mah-jong tables themed around Zen’s fine jewellery lines
Live counters, mindful tea ceremonies, and bespoke favours
Prizes inspired by themes of fortune and feminine strength
“This isn’t just a game night,” Ankita Sonawala adds. “It’s a gathering of women who move with intention, who define their own rhythm. We wanted to create a space where tiles and talismans coexist.”
Zen Diamond isn’t simply chasing a trend. It’s capturing a moment. The Mah-jong revival isn’t about nostalgia — it’s about women reclaiming play as power, and luxury as self-expression. This isn’t a pivot; it’s an evolution. As brands shift from product to purpose, Zen’s foray into cultural ritualism reflects a new dimension of experiential luxury — where the product is emotion, and the accessory is memory. And in a world where luxury increasingly needs meaning, Mah-jong might just be the most glamorous move yet.
