New Delhi: The BCCI Apex Council will decide on its association with jersey sponsor Byju's besides deliberating on Star's "media rights payment" in its emergent meeting on Monday. The meeting will be held virtually. Byju's wants to terminate its agreement with the BCCI but in the meeting held last month, the board had asked the edtech major to continue at least until March 2023. The company had recently announced plans to lay off not more than five per cent of its total strength of 50000.
In June last year, Byju's had extended its jersey sponsorship agreement with the BCCI until November 2023 for an estimated USD 35 million. The brand had replaced Oppo back in 2019. Byju's was also one of the sponsors of the 2022 FIFA World Cup in Qatar.
'Star media rights payment'
There is only one item on the meeting agenda and that reads "discussion on Byju's and STAR media rights payment". It is to be noted that Star is the current holder of the media rights for Indian cricket's home season. The rights will come up for renewal after March. Last year, the BCCI had sold the IPL media rights for the 2023-2027 cycle for a whopping Rs 48390 crore.
(To receive our E-paper on WhatsApp daily, please click here. To receive it on Telegram, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)