Instagram recently launched a new 'Collab' feature on Wednesday that will allow users to collaborate on Feed Posts and Reels with others. Collabs is a new feature that allows two accounts to collaborate on a post or Reel.
Each user's followers will see the identical post or Reel, which will have the same comment thread, as well as view and like counts."We are launching Collabs, a new way to co-author Feed posts and Reels. Invite an account to be a collaborator. Both names will appear on header, share to both sets of followers, live on both profile grids, share views, likes and comments," the company said in a tweet.
Instagram said that collaborating is a huge part of how people connect on the social media platform. "With 'Collab', you can invite a collaborator to your Feed Post and Reels and so they can share the content with their followers," the company noted.
While netizens seem excited about the co-author feature on Instagram, several users have taken to Twitter, in an attempt to ask Instagram to bring in specific features of their choice.
Have a look:
