ixigo, a popular travel website, has created a buzz this Lohri by celebrating the harvest festival in a unique way. Instead of wishing people with a usual social media post, they made use of AI to steal the attention of netizens.
In their Lohri-themed reel, they transformed modes of transportation like cycles, trains, flights, and cruises into groundnut-themed designs. Impressive, isn't it? Reflecting on the significance of the nut in the auspicious occasion, the travel platform curated one AI-based video featuring peanut-dressed transport vehicles.
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Lohri festival
Lohri, a major festival celebrated primarily in Punjab and neighbouring regions, marks the beginning of the harvest season.
Traditionally, groundnuts (along with sesame, popcorns, and puffed rice) are offered to the fire during festival rituals to invoke prosperity in farming and agriculture.
From cycles to cruises, and even a tractor used in the fields, ixigo’s groundnut-themed modes of travel perfectly marked this tradition.
AI twist to Lohri wishes
This Lohri, ixigo gave an unconventional and AI twist to Lohri wishes, soaking both festival-goers and travel enthusiasts in the joyful spirit of the season.
The travel booking website added a touch of artificial intelligence to celebrate Lohri 2025. It used AI-generated images to stunningly transform popular modes of transport into groundnut-inspired versions, including a cycle, train, flight, and cruise made entirely of groundnuts. This unique Lohri greeting was then combined into a reel format and shared on Instagram, where it received widespread attention and appreciation.
Video hits over 50,000 views
As people are observing Lohri on January 13, ixigo posted this groundnut-loaded travel reel online. Within one hour of being shared on Instagram, the video recorded 52,000 views and more than 2,500 likes.
