itWhen one thinks of viral trends, Twitter handles of the police and emergency services are not the first ones that come to mind. But time and again, official handles in India have proven that their meme game is 'on point'.
While the Mumbai Police was an early adapter, the Uttar Pradesh Police is catching on. And so, as social media users continue to trend the hashtag "PawriHoRahiHai," the police used it to deliver a message to over-enthusiastic partygoers.
For more than two days now, social media users have been going gaga over a short video from Pakistani content creator Dananeer Mobeen. The now viral clip shows the 19-year-old social media influencer with her friends. Holding the camera in her hand, she excitedly says, "Yeh hamari car hei aur yeh hum hein, aur yeh hamari Pawri ho rahi hei (This is our car, this is us, and this is our party)."
The mispronunciation of the word "party" had caught netizens' fancy, with thousands tweeting about it. Yashraj Mukhate has turned the phrase into an anthem of sorts, and several celebrities too have recreated the video. But how does the Uttar Pradesh emergency service hotline fit into this?
In a tweet on Sunday, the 'Call 112' Twitter handle decided to promote itself in a rather quirky manner. "Ye hum hain aur humari car hai. Agar late night Pawri aapko disturb kar rahi hai toh ye humara number hai," it said sharing a photo of a police car.
The post has been well received by people online, with many lauding its timeliness.
Unfortunately, the post also served to underline the fact that those following viral hashtags and social media influencers are at times not the same people who follow police helplines. As such, one could not help but notice a few bewildered individuals in the comments section, wondering who or what a 'pawri' was.