Forever52, a globally trusted name in the beauty industry, continues to push the boundaries of artistry and empowerment with its groundbreaking campaign, Khubsurat Bharat Ki Khubsurat Betiyan (KBKB). The campaign celebrates the talent and creativity of India’s emerging makeup artists, providing them with a platform to shine while redefining beauty through skill and innovation.
Mr. Hozefa Bohra, Chairman at Forever Makeup Trading LLC, highlighted the brand’s global vision: “Forever52 has always aimed to inspire creativity and excellence in the makeup industry worldwide. The KBKB campaign is a reflection of our commitment to supporting artists and helping them achieve international recognition. Our goal is to empower talent from all corners of India and bring their artistry to a global stage.”
The KBKB campaign not only showcases Forever52’s dedication to beauty professionals but also reinforces its trustworthiness as a brand. With an extensive product line designed to meet the needs of professional artists, Forever52 is celebrated for its consistent quality, affordability, and innovation. From brides to runway models, the brand has become the preferred choice for flawless results.
Adding to this vision, Mr. Rajat Aggarwal, Managing Director of Future Makeup (India) Pvt Ltd, emphasized the brand’s role in the Indian market: “Forever52 is deeply committed to the growth of India’s makeup community. Through initiatives like KBKB, we aim to empower artists with the recognition, resources, and opportunities they deserve. Our goal is to create a culture where talent is celebrated, and dreams are turned into reality.”
With Khubsurat Bharat Ki Khubsurat Betiyan, Forever52 continues to redefine beauty standards while placing professional makeup artists at the forefront of its mission. By blending global expertise with a deep understanding of the Indian market, the brand is setting a new benchmark in the beauty industry—one that celebrates creativity, empowers artists, and inspires the world.