On Wednesday, Daily News and Analysis - known ubiquitously as DNA - announced that that it would be shutting down its print editions.
In an ad in the paper, the Editor announced that the paper would be focussing on its online brand which had grown 'manifolds in the digital space'.
It said that its 'readers especially the younger audience preferred reading on their mobile phones. The announcement added that the print publication for Mumbai and Ahmedabad will cease from Oct 10, till further notice.
DNA was launched with much fanfare in 2005 and was published from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It is managed by Diligent Media Corporation
Daily News and Analysis (DNA) was an Indian broadsheet newspaper launched in 2005 and published in English from Mumbai, Ahmedabad, Pune, Jaipur, Bengaluru and Indore in India. It targets a young readership and is owned and managed by Diligent Media Corporation.
In February 2019, DNA had shut down its Delhi edition as well which was launched in 2016 and even had an advert featuring Mallika Dua with a new tagline: "Say no to junk."
In the news industry, the DNA editor’s post came to be known as the equivalent of the Defence against the Dark Arts post at Hogwarts and the paper saw over 10 editors at the helm in the last 14 years. With DNA’s demise, one of Mumbai’s most ambitiously launched papers finally comes to its end.
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