Just hours after social media came together to help an octogenarian couple, who run a three-decade-old road side eatery in Delhi's Malviya Nagar, Indian restaurant aggregator and food delivery start-up Zomato announced that it has listed 'Baba ka Dhaba' on its app.
Sharing the update on Twitter, Zomato India tweeted, "UPDATE: baba ka dhaba is now listed on zomato and our team is working with the elderly couple there to enable food deliveries... thank you to the good people of the internet for bringing our attention to this"
"there are many other baba ka dhabas out there who need help- if you know a similar outlet, go to http://zomato.com/addrestaurant to share their details and we promise we'll do what we can," they added in another tweet.
Appreciating Zomato for the great initiative, several users took to the comments section and called it a 'noble act'.
A user wrote: "Loved your Initiative , this way we can support our local small vendor."
"A very good initiative by @ZomatoIN as Baba ka Dhaba was just one of many such outlets that needed help," wrote another.
On Thursday, the video of an elderly couple, driven to tears for not being able to do business at their dhaba, trended on social media and users including Bollywood celebrities urged people to help the couple revive their establishment.
YouTube blogger Gaurav Wasan on Wednesday had shared the video clip of the elderly couple running a small dhaba, showcasing their plight.
"80 year old couple selling best matar paneer. Inhe hamari help ko bahut zarurat he," Wasan captioned the Instagram video.
Since then #BabaKaDhaba became one of the top trends on Twitter, with people sharing the video on their accounts.
After the heartbreaking video went viral on social media, a huge crowd thronged outside their make-shift food joint to enjoy home cooked food.