LUDO, a short film that aims to break the stereotypical mindset towards women of today, is all set to break the traditional distribution channel. The film released through Whatsapp on May 29, 2015, making it the first micro movie to ever release through this new age medium.
LUDO is presented by Colour Bar Entertainment in association with Spotlight. The film written and directed by Faraz Ali is based on a conversation between two cab drivers over a game of LUDO. Sharib Hashmi, renowned actor of the Nation Award winning movie Filmistaan, plays the protagonist who engages his fellow taxi driver, played by Bhushan Vikas, in a titillating tale of a night drive with a female passenger.
Actor Sharib Hashmi says, “Prior to working in movies, I’ve worked with the team of Colour Bar Entertainment on their first short film ‘Mehrooni’. I received a lot of acclaim for ‘Mehrooni’, till date it remains a cherished film. When Faraz Ali narrated the script of LUDO, I was hooked. LUDO has substance. The film attempts to bring about a change in mindsets towards women.”
Apart from the movie reaching an audience through Whatsapp, the production house has tied-up with cab agencies in Mumbai to screen the film for drivers. The distribution and promotion of LUDO will happen in a phased manner across multiple cities such as Delhi, Bengaluru, and Kolkata through cab associations.
Speaking on the film’s distribution strategy, Faraz Ali, Writer & Director of LUDO shares, “One cannot ignore the variety of content being consumed through pocket devices. Browsing happens parallelly across platforms. Hence, we identified Whatsapp as a habituated and quick medium for distributing our micro film. LUDO is our attempt to discuss safety of women and other stereotype. With LUDO our aim is to keep the dialogue going.”
