Despite the lukewarm reviews, ‘Gabbar Is Back’ has apparently been creating waves ever since the launch of its first poster. From the launch of a teaser campaign that touched a mammoth 1 million grass root level touch-points to a ground-breaking promotional strategy trailer made to engage with the common man has amounted to scores of people queuing up at theatres this Friday.
Setting the box office registers ringing, ‘Gabbar Is Back’ is the biggest box office opener of 2015 with a bumper opening of Rs. 13.05 cr, the second day it made 11.36 cr and Sunday saw a growth again of Rs 15.00 cr making a total of Rs 39.41 cr in three days. The solid, steady growth in the evening and night shows, confirms that the verdict is out and the masses have given a thumbs up to the film.
‘Gabbar Is Back’ marks the second collaboration of Viacom18 Motion Pictures and Sanjay Leela Bhansali along with Co – Producer Shabinaa Khan. With a powerful story line and ace actor Akshay Kumar whose name is synonymous with action, this film based on an aam aadmi waging war against corruption is being widely received by the masses.