The new branding was designed for clarity and will soon be used within its products and marketing materials
The new branding was designed for clarity and will soon be used within its products and marketing materials
Photo Credit: Facebook

San Francisco: Facebook has unveiled a new logo that will differentiate it as a parent company from main apps like Facebook, Instagram, WhatsApp, and more.

The new company logo will further distinguish the company from the main social media Facebook app, which will keep its own branding.

"The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app," Antonio Lucio, Chief Marketing Officer, said in a statement on Monday.

The company has services like Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra (digital currency Libra project).

Over the coming weeks, Facebook will start using the new brand within its products and marketing materials, including a new company website.

"This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences," said Facebook.

The new logo has however drawn mixed reactions on social media. Many are questioning the logic of the move and taking a dig at those who came up with this change. As one user stated, "FACEBOOK" is the parent company and "facebook" is the social media site.

Senator Elizabeth Warren however took a grimmer outlook. "Facebook can rebrand all they want but they can’t hide the fact that they are too big and powerful," tweeted.

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