Data & Beyond — Talking With Data Expert Sai Teja Makani

Data & Beyond — Talking With Data Expert Sai Teja Makani

Shagun SharmaUpdated: Thursday, January 11, 2024, 10:20 AM IST
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In the fast-paced world of modern business, data has emerged as the driving force behind innovation and decision-making. From understanding consumer behavior to optimizing digital marketing strategies, data is the key ingredient that can transform raw information into valuable insights. To explore the remarkable role of data in today's corporate landscape, we sat down with Sai Teja Makani, a seasoned Senior Manager at Spotter, INC, with an extensive career spanning ADP, Google, and Infosys.

Data, as Sai Teja Makani emphasizes, is more than just raw numbers and statistics. It's the lifeblood of any project or company, fueling a continuous cycle of growth and development. "There are many ways a company or product could acquire data, but only some of the time is the data useful to us," says Sai Teja. "When we build processes around it and mechanisms to understand it, it becomes valuable information that could lead to business decisions."

The ability to harness data effectively sets apart successful businesses from the rest. Through his experiences at various stages of product implementation, Sai Teja has witnessed the transformative power of data. When analyzed and integrated into the decision-making process, data provides a competitive edge that can lead to strategic advancements and innovation.

Sai Teja's journey into data-centric projects has been instrumental in unraveling the immense potential of data. Working with data sources like Google Ads and YouTube APIs, he has helped provide insightful information to business units, enabling them to make actionable decisions. In an age where the volume of data generated by digital advertising and online content is mind-boggling, humans alone cannot make sense of it. This is where robust data pipelines and Machine Learning models come into play.

Sai Teja explains, "Imagine the vast ocean of Google ads and YouTube API data. Humans can't comprehend it. So, we depend on robust data pipelines to pull the data generated by the endpoints and feed it to the Machine Learning models to understand insights with it." With the right tools and strategies, this data can be transformed into actionable insights.

A concrete example helps illustrate the power of data in action. "I could take Google ad data for the last month, granulated by the hour, and feed it to a Machine Learning model to understand which hour of the day the viewership is higher on my YouTube video," Sai Teja states. "Based on this insight, I am going to adjust charges to place ads on my video at that particular hour." This data-driven decision-making not only optimizes the effectiveness of advertising but also maximizes returns on investment.

The impact of data extends far beyond the realm of digital marketing. Sai Teja believes that data plays a crucial role in various sectors, from marine biology to scientific research in remote locations like the Antarctic. The principles of data analysis and Machine Learning are applied to comprehend real-world scenarios and drive meaningful discoveries.

In conclusion, the story of data is one of continuous evolution and innovation. It's a force that guides modern businesses, helping them adapt, grow, and better serve their consumers. Sai Teja Makani's insights shed light on the grand premise of data, showcasing its significance in a world where data-driven decision-making is the key to success. The ability to turn data into actionable insights is the cornerstone of progress in the digital age, a principle that applies to all sectors and disciplines, proving that the power of data is truly boundless.

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