A state-level 'Buyer Seller Meet' was organized by Umed—Maharashtra State Rural Livelihood Mission (MSRLM) at the CIDCO Exhibition Centre in Vashi in October. Representatives from 41 leading chain companies and self-help groups, including women producers, participated in the event, resulting in the execution of a total of 28 agreements.
Initiative receives overwhelming response
The innovative program, 'Buyer Seller Meet,' was organized by the Maharashtra State Rural Livelihood Mission to bring big companies and buyers together on one platform. It marks a significant milestone and will provide a sustainable market for women's agricultural and non-agricultural products. This innovative initiative has received a tremendous response, as stated by Principal Secretary of the Rural Development Department, Eknath Dawle.
During the event, Principal Secretary Eknath Dawle emphasized that the Rural Development Department is actively supporting rural women in their journey towards financial independence through the UMED Campaign.
Navi Mumbai: 'Buyer-Seller Meet' At CIDCO Exhibition In Vashi Sees Huge Participation; 28 Agreements Done | Amit Srivastava
Sustainable market for women
Given that agriculture is the primary occupation of UMED women in rural areas, the program's main objective was to facilitate the purchase of agro-based products produced by these women in wholesale quantities by various companies or chain traders, ensuring better returns for the farmers. Representatives from UMED working across 34 districts in the state attended the event, showcasing samples of their agricultural and non-agricultural products.
In the meet, sample products such as quality grains, pulses (e.g., soybean, chili, turmeric, tur, gram, maize, millet, ragi, and sorghum), spices, jaggery, honey, fruits, herbs, and oilseeds were made available. Representatives from over 30 organizations and companies attended as buyers. These buyers and their organizations showed enthusiasm in entering into contracts, given the availability of organic and pure products from women. The interest shown by buyers in this program will contribute to establishing a sustainable market for women in the future.
