The creator community in India is experiencing an explosive growth that is reshaping the cultural and employment landscape of the nation. With the widespread availability of digital platforms, social media, and accessible technology, a new generation of creators has emerged, spanning music, art, fashion, and beauty. The community's vitality is evident in the vibrant content they produce, from cutting-edge music to visual art and graffiti. Collaborations, creative collectives, and digital platforms have become the lifeblood of this burgeoning movement.
Part of this movement is the Blend Community, which is holding the second edition of multi-genre music festival Blend Bazaar this weekend in Bengaluru. Imagine a weekend where music, art, food, and literature come together in a collision of creativity and entertainment. Blend Bazaar 2023 will be held on October 7 and 8 at Bhartiya Mall of Bengaluru. Tickets can be purchased on Insider.in. Popular hip-hop duo Seedhe Maut are headlining, with acts like Gurbax, Akhlad, Lost Stories, BLOT and others ready to get the party started. FPJ chatted with one of the acts ahead of the music festival.
Up, close with Lost Stories
DJ/Producer duo Prayag Mehta and Rishab Joshi come from the creator community, having started producing music on their own under the stage name Lost Stories, a decade ago. “Back then, India's creator communities and platforms were scarce, making it tough to share our art with like-minded audiences. Now, we're proud to be part of a platform created by and for fellow creators. It's a golden opportunity for all of us in the creative realm,” says Rishab.
Your last collaboration with Armaan Mallik was an unexpected one for your fans. What was their reaction to Hiir?
Diverse talents have poured their hearts into making Hiir a true powerhouse. The response from our fans has been nothing short of overwhelming, and their boundless love for this track has taken us by surprise. You can witness this adoration firsthand at our live events, where the crowd's electric and passionate reactions when we perform 'Hiir' are simply heartwarming. Armaan, too, experiences an outpouring of love when he sings it live during his shows. We're infinitely grateful to our fans for their unwavering support and affection.
What are your thoughts on the integration of AI and machine learning in music production and composition?
AI and technology are like musical partners for producers and performers. Producers find AI tools helpful for discovering fresh sounds and automating repetitive tasks, freeing up more creative time. Live performers use technology to create mesmerising shows, with AI-driven effects, lighting, and instruments that dazzle audiences. Together, they're crafting unforgettable musical experiences, blending human artistry with technological magic.
This festival is for the creatory community. What message would you like to convey to aspiring creators?
Our message to them is simple: connect, create and collaborate. In today's industry, collaboration and community are key. Platforms like Blend Bazaar are your bridge to connect with fellow creators and enthusiasts, sharing your passion and talent with the world. Embrace the power of collaboration, find your tribe, and together, let's shape the future of art and music.
