The new commercial of Gillette which highlights the MeToo movement and urges men to step it up is facing backlash and harsh criticism with some even going to the extent of boycotting the brand.
Let us tell you that Gillette is a brand of men and women safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). The tagline of Gillette is “The Best a Man Can Get” and cashing on the same, the brand recently came up with a commercial “We Believe” which encourages men to change their behavior with the backdrop of #MeToo movement.
The narration in the below clip goes by, “We can’t hide from it. It has been going on far too long. We can’t laugh it off. Making the same old excuses. But something finally changed. And there will be no going back. Because we … We believe in the best in men. To say the right thing. To act the right way. Some already are, in ways big and small. But some is not enough. Because the boys watching today will be the men of tomorrow.” Watch the video below
In a statement issued by Gary Coombe, president of Gillette parent Procter & Gamble’s global grooming business,about the ad, which goes as “Gillette believes in the best in men; that by holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation working toward their personal ‘best,’ we can deliver positive change that will matter for years to come,”
While the video has garnered a lot of praise from all over the internet it certainly hasn’t hit the right chord with men in general. Gillette is receiving backlash by the men on social media who stated that how the commercial shows men in bad light.
“This commercial is awful,” reads another. “It is dripping with contempt for men and upholds ridiculous stereotypes [sic].”
“I’ve been buying Gillette products for 55 years … no more. I glean from this that most men are dogs, that is simply not true,” one person said.
“Wow literally we are attacked for being men,” reads one YouTube comment with over 100 thumbs-up likes of agreement.
