Purplle.com, online beauty destinations, has raised $65 million, bringing Premji Invest to the cap table. This investment comes weeks after a $75 million funding, led by Kedaara Capital, alongside Sequoia Capital India and Blume Ventures. The infusion will accelerate the company’s growth to build a multibillion-dollar company from India, it said in a press release.
Within the year, the company grew its brands to 1000+ with over 50,000 products across categories like make-up, skincare, haircare, personal care, fragrances, and grooming appliances. With a strong focus on new customer acquisition, the company grew its marketing investments by 2X to build brand Purplle.
While doubling new customer acquisition, Purplle has very strong retention with 65-70 percent of revenue coming from returning users. Elite, Purplle’s loyalty programme, contributes to 25 percent of the platform’s revenue, it added.
Manish Taneja, Co-founder, and CEO, Purplle.com, said, “We are very pleased to welcome Premji Invest to our cap table. The investment will leapfrog our efforts to offer women personalised beauty experiences, expand our wide range of innovative products, and drive penetration across the country. We plan to rapidly scale our private brands business and continue to build differentiated beauty brands with entrepreneurs. We will leverage exclusive Indian and international brand partnerships and fast-track acquisitions. Investments in content and community will be a key focus. We have nurtured some of the sharpest minds and will continue to build talent. With this strong year, we are well-positioned to build one of the largest beauty tech company from India.”
Premji Invest supports the growth of India’s booming consumer, financials, technology, and manufacturing eco-system. Investments of Premji Invest are across sectors like consumer, financials, technology, and manufacturing and includes companies such as Fab India, ID foods, Lenskart, Policy Bazaar, Flipkart, First Cry, Best Value Chem and Shubham Housing.
Atul Gupta, Partner at Premji Invest, said, “Manish, Rahul and Suyash have built a very strong operating team with a customer-first approach. Democratising beauty will continue to be a dominant theme in India and customers today are looking for products that specifically cater to their skin and personal health and enhance their beauty. Purplle continues to build on that promise by integrating the requirements of the customer through careful analysis of customer usage data with unique and differentiated products and a great customer experience. We are excited about this partnership and look forward to working closely with the Purplle team”
Technology has been a significant growth driver and Purplle will continue to invest aggressively in advancements. This, through building customised beauty profiles, virtual try-ons and recommendations through virtual beauty advisors, enabling personalisation of the online beauty journey.
Since its launch in 2012, Purplle has built a community-led platform backed by great quality, affordable beauty products. It has grown its Gross Merchandising Value (GMV) by 6X in the last three years and is currently at Rs. 1200 crore run rate. Purplle plans to deliver 6-8X growth in the next 5 years.
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