During the lead-up to 'Prime Day', lakhs of small and medium businesses (SMBs) on Amazon are creating special deals for customers from July 8, 5:00 pm till July 24, 23:59 pm, it said.
During the lead-up to 'Prime Day', lakhs of small and medium businesses (SMBs) on Amazon are creating special deals for customers from July 8, 5:00 pm till July 24, 23:59 pm, it said.

Amazon’s annual Prime Day event will be held in India on July 26 and 27, the company announced on Thursday.

Coinciding with the 5th anniversary of Amazon Prime in India, the e-commerce giant will offer several deals across categories including Smartphones, Consumer Electronics, TVs, Appliances, Amazon Devices, Fashion & Beauty, Home & Kitchen, Furniture, Everyday Essentials and more to Prime members during the two day event.

"On Prime Day, Prime members will have the opportunity to discover joy and enjoy deals on unique products across categories including beauty, fashion, electronics, home décor from sellers under various programs such as Local Shops on Amazon, Launchpad, Saheli, and Karigar," the company said in a release.

During the lead-up to 'Prime Day', lakhs of small and medium businesses (SMBs) on Amazon are creating special deals for customers from July 8, 5:00 pm till July 24, 23:59 pm, it said.

Customers can shop from millions of products offered by SMBs and avail offers such as 10% cashback up to Rs 150 on their Prime Day purchases, it added.

Following are the key deals offered during Amazon's Prime Day sale event:

  • Over 300 new product launches from Indian & global brands including Samsung, Xiaomi, boAt, Intel, Wipro, Bajaj, Eureka Forbes, Adidas, FCUK, Max, Woodland, MyGlamm, Mamaearth, The Moms Co, Hasbro, Nescafe, Surf Excel, Dabur, Baidyanath, Cadbury, Himalaya, Whirlpool, IFB, LG and more available in India - first to Prime members

  • 10% instant discount with HDFC Bank Debit & Credit cards & EMI Transactions; Prime members get 5% reward points on Prime Day purchases with the Amazon Pay ICICI Bank Credit Card

During 'Prime Day 2020', more than 62,000 SMBs were from non-metro and tier 2 and tier 3 cities across India, and 31,000 sellers witnessed their highest sales.

Over 4,000 SMB sellers each registered sales of Rs 10 lakhs or more, and 209 SMB sellers became "crorepatis" during the same. Over 1 million Prime members shopped from small businesses in the 14-day lead up to Prime Day 2020 and saved on their purchases, Amazon said.

“We dedicate this Prime Day to lakhs of SMB sellers on Amazon.in. We are humbled by their resilience, and grateful for the opportunity to support their rebound during these hard times...,” said Amit Agarwal, SVP & Country Manager, Amazon India.

Amazon Prime is used by more than 200 million Prime members in 22 countries including India.

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