As part of its initiative to digitise micro small and medium enterprises (MSMEs), Amazon India on Thursday launched the country’s first Digital Kendra in Surat.

Inaugurating the centre, an elated Chief Minister Vijay Rupani said the initiative would go a long way in helping around 41,000 MSMEs operating in Surat city.

He congratulated Amazon India for this initiative, which Rupani said, would help equip MSMEs with the right knowledge, skills and support to benefit from technology adoption and e-commerce.

Virtually opening the centre, the Chief Minister went on to say that this was crucial in the present times when the MSMEs look at rebuilding their businesses after the recent challenges.

Rupani said such initiatives would have a multiplier effect in enabling the MSMEs to play a big role in taking India towards its vision of being a $5 trillion economy.

He expressed confidence that the digital centre would open new avenues of opportunities for locally made handicrafts and other traditional products made by tribals.

Amazon India's country head Amit Agarwal said the company had already digitised 25 lakh MSME units and helped in creating around 10 lakh employment opportunities in India till now.

"Last year at Smbhav, we had announced that Amazon will invest $1 billion in India to help digitize 10 million Indian MSMEs by 2025. And today, we take one more important step towards that goal as we open our first Amazon Digital Kendra in Surat," he said.

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