You don't really need a reason to celebrate, but when you have one, happiness just amplifies. On Scotch Day, we ask you to say cheers by admiring scotch whiskies and enjoying them. "It's the day to raise a glass to the water of life, the finest Scotch whiskies that bring us joy and warmth," says Jitin Merani, Co-Founder of The Glenwalk, actor Sanjay Dutt-backed blended (malt and grain) scotch whisky brand that was launched last year in India.
Sipping the drink to celebrate, Merani asks people to celebrate the occasion by savouring the flavours, appreciating the craftsmanship, and toasting to good health, good company, and the pleasure of fine Scotch whisky. Speaking further, he threw light on the performance of scotch whiskies in the alcobev industry, tipplers’ love for the fine spirit, whether it is meant for a neat peg or the cocktail era, and a lot more.
Read excerpts below
What do you think makes people go for a shot of scotch instead of any other alcohol?
Scotch is often associated with refinement and sophistication, making it a popular choice for special occasions or as a treat. It offers a rich, complex flavour profile that appeals to many palates, with notes of vanilla, oak, and smokiness. Scotch is sometimes associated with wealth and status, making it a popular choice for business gatherings or special events.
These factors combined create a unique appeal that draws people to scotch. Of course, individual preferences play a significant role, but these aspects contribute to scotch's enduring popularity.
Do you think India loves whisky and is a scotch-driven market? Could you tell us how whisky performs in the alcobev industry, where gin and tequila seem to take over?
Indians enjoy whisky and the data speaks for it. It is the biggest consumer of the spirit in the world, where 70% of the alcohol market is whisky. Out of the $27 billion Indian Spirits market, whisky holds a key position with $20 billion alone.
Talking of gin and tequila, they are seeing a stagnation after years of growth.
How does Indian water influence the taste of Scotch, which historically originates from Scotland?
Indian water is not always favourable. It may alter the taste profile. Climate, water profile and oxidation play a significant role in any form of whisky maturation.
Climate: India's tropical climate can cause the whisky to mature faster, leading to a smoother, more approachable flavour profile.
Water profile: Indian water can have a different mineral profile compared to Scottish water, which can affect the whisky's flavour. For example, Indian water might have a higher pH level or different levels of minerals like calcium and magnesium.
Oxidation: The Indian climate can also lead to increased oxidation, which can soften the whisky's flavours and aromas.
Indian water carries complete different profile and minerals which affects the overall composition and taste of a whisky. Whereas Scottish water tends to bring the much-favourable strong taste.
So, if it's manufactured in India, how does it remain "scotch"?
Scotch whisky is made from Scottish malted barley, yeast, and water, and then aged in oak barrels. The majority of the flavour profile comes from the barley, yeast, and oak ageing process. Indian water is used for dilution and bottling, not during the initial production process.
So, while Indian water can subtly influence the taste, the core character of the Scotch whisky remains intact, retaining its Scottish heritage and history.
Do you think that premium whiskies should reach 'everyone' someday, or only stay as an elite's drink?
Premium whiskies can be enjoyed by anyone who appreciates fine spirits, regardless of their background or social status. While whiskies have historically been associated with luxury and exclusivity, the industry has evolved to cater to a broader audience.
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A sip of scotch is often smooth and unlikely to cause a hangover, is it the way it's aimed to be?
Scotch whisky is often characterised by its smoothness and relatively lower likelihood of causing hangovers, compared to other alcoholic beverages.
While hangovers are influenced by various factors, including individual tolerance and drinking habits, the smoothness and relatively lower congener content of scotch whisky may contribute to its reputation for being a gentler drink. However, it's important to remember to always drink responsibly and in moderation.
What do you think made The Glenwalk receive the award at the London Spirits Competition?
It is an incredible honour! It's a testament to the hard work, dedication, and passion of our team. This award is not just a recognition of our product, but a validation of our mission to craft exceptional spirits that bring people together. We're thrilled to be part of this community, and we can't wait to continue pushing the boundaries of what's possible.
Is Glenwalk made for a neat peg or for exploring the world of cocktails?
It is a versatile scotch whisky that can be enjoyed both neat as well as through signature cocktails.
What's Sanjay Dutt's involvement towards the brand?
Sanjay Dutt, the superstar and our partner in Cartel Bros. and The Glenwalk works is a true custodian of fine spirits. He is the force that has led to our rapid success which allowed us to reach seven states and three countries within our first year of operations.
What was the reason behind launching it initially in Mumbai, MH? By when can other cities plan to sip this brand, or would this stay as MH's exclusive for a while?
The Glenwalk was initially launched in Mumbai, Maharashtra, because one of the partners, Living Liquidz, is based there, offering valuable insights into the local whiskey market.
The brand's next targets for expansion will be other parts of Maharashtra, followed by the rest of the country.
The brand is working to solidify its position as a key player in the Scotch whisky industry while capitalising on the enormous potential for premium yet affordable Scotch whisky in India. Also, The Glenwalk team is actively working to increase the availability of their Scotch whisky in local stores and expand our distribution network.
Is scotch whisky your personal favourite of all spirits? How do you prefer sipping it?
I can tell you that scotch whisky is a popular and beloved spirit among many whisky enthusiasts such as myself. When it comes to sipping scotch, the preferred method is often a matter of personal taste. I like to sip and taste so neat remains my first preference. I, however, mix some water to dilute it a little and make it more palatable at times.
I see a lot of alcoholic beverage brands introducing non-alcoholic versions of their drink. Do we see a non-alcoholic Glenwalk version coming any sooner in the stores?
We look forward towards introducing a line of FMCG products including Gingerale, Tonic Water, Gourmet Snack etc. to compliment the brand’s commitment towards the excellence.
Do you think packaging of The Glenwalk interests cap collectors?
Yes, The Glenwalk holds a slightly different packaging than other scotch whiskies. It comes with a picture of the highlands and also describes the story of our origin and true commitment towards quality scotch.
People who collect liquor bottle caps, known as "cap collectors" or "flippers" often seek unique, rare, or visually appealing caps to add to their collection. Our distinctive cap design, which reflects the brand's Scottish heritage and premium quality, might appeal and indeed make cap collectors proud to have it in their collection.
