Balochistan has unexpectedly found itself trending online again, thanks to the ripple effect of Dhurandhar. While the film itself is set in Lyari, a Karachi neighbourhood with deep-rooted Baloch history, its release has quietly reignited curiosity about Balochistan’s landscapes, culture and cinematic appeal.
How Dhurandhar sparked a visual revival
Since Dhurandhar hit screens, social media platforms have seen a noticeable surge in reels and short-form videos showcasing Balochistan. Many creators frame their clips with captions suggesting that Bollywood has drawn inspiration from the region’s raw, striking aesthetic. Although the film does not take place in Balochistan, its tone and visual language appear to have nudged audiences to look beyond the screen and towards the province itself.
These videos offer a slow, almost meditative look at the region. Sweeping drone shots reveal untouched coastlines, vast deserts glowing under the sun, and mountain ranges stretching endlessly into the horizon. The absence of crowds is deliberate, highlighting the sense of isolation and natural grandeur that defines much of Balochistan.
Landscapes take centre stage
Unlike typical travel content that focuses on faces and activity, these viral clips rely heavily on scenery. Long coastal roads curve along the Arabian Sea, camels move steadily through dusky plains, and silhouettes of mountains emerge against soft evening skies. Balochistan, Pakistan’s largest province by land area, is geographically diverse, spanning beaches, deserts and rugged highlands. Despite this, it has often remained on the margins of popular culture, making the current wave of interest particularly striking.
Sound plays a key role in the trend’s popularity. Many reels are set to FA9LA by Flipperachi, a track featured in Dhurandhar. Its steady beat and understated intensity align seamlessly with the visuals, adding to the cinematic feel. The music choice has helped create a recognisable template that viewers now associate with Balochistan-themed content.
The renewed focus has opened up conversations around Balochistan’s visual identity and its untapped potential as a travel and storytelling destination. While challenges remain, the online buzz signals a growing appreciation for the region’s natural beauty and cultural depth.
