Swasya is redefining real estate with a strong focus on sustainability, community, and environmental consciousness. The vision for Swasya was born from a shared desire to reconnect with nature. What started as a small retreat with a man-made lake and cottages in Sakleshpur, Karnataka, has since grown into a much larger vision.
As the founders engaged with guests and local communities, they realized that there was a growing collective yearning for a lifestyle centered on sustainability and a deeper connection to nature something that resonated with people from all walks of life. What began as a personal project soon transformed into a movement, uniting individuals who were seeking an alternative way of living; one rooted in harmony with the earth.
From Corporate Grind to Purpose-Driven Entrepreneurs
The inspiration behind Swasya comes from Nijish Nair’s decision to leave behind the toxic city life and embrace a simpler, more grounded existence. “I always knew that once I became a father, I wouldn’t want to do the typical 9-to-5 hustle anymore” says Nijish. “I wanted to do something that aligned with my values - something that felt meaningful.”
Along with his co-founder Ashrith Begur who has a background in building sustainable apartments for the last 15 years, Nijish took the plunge to leave the corporate world and set up a small, eco-conscious property on the outskirts of Bangalore. What began as a two-acre plot with a lake and two cottages quickly evolved after they listed the property on Airbnb.
They were surprised by the overwhelming interest from guests, many of whom were looking to buy land in the area. Conversations with these visitors revealed that there was a growing demand for a lifestyle focused on nature, sustainability, and an escape from city life. This led to the creation of Swasya, a company designed to offer a more purposeful alternative to traditional urban living.
Investment with Purpose: A New Kind of Real Estate Opportunity
Swasya offers an alternative to traditional real estate investment, focusing not just on financial return but also on fostering a sustainable community. Unlike typical projects funded by venture capital, Swasya is powered by individual investors who share the company’s vision. These investors aren’t just looking for a quick profit—they want to invest in something meaningful, something that aligns with their values.
In previous rounds, such as the one for Kanakapura, Swasya raised $3 million within just three months. The investment model is unique: investors purchase plots of land, typically starting at INR 2.5 crore, with a minimum 18-month lock-in period. While exits are possible, the majority of investors are more interested in long-term ownership rather than quick turnover. Many of these investors plan to live on the land rather than flip it, creating a like-minded community of individuals who share a commitment to sustainable, eco-conscious living.
The Swasya Model: A Commitment to Sustainability
At the core of Swasya is a commitment to sustainability—both in terms of the land and the people who inhabit it. The company integrates eco-friendly practices into every aspect of its projects, from construction to daily living. Unlike many developments that prioritize profits over the environment, Swasya’s approach is holistic, ensuring that each project enhances rather than degrades the natural surroundings.
In Sannidhi Eco Farms by Swasya, Salkeshpura, the company’s first large-scale project, sustainability was at the core of the design. Not a single tree was cut during development, and the roads were carefully planned to accommodate the existing flora. Eco-friendly building materials were used, and rainwater harvesting systems were put in place.
These choices weren’t made as an afterthought, they were baked into the entire development process. The goal was to create a space where the land and the people could coexist in harmony, creating a community that lived in balance with nature.
These sustainable practices aren’t just about preserving nature; they’re also about fostering a community ethos. Swasya has clear rules to maintain this ethos: no tree cutting, building with eco-friendly materials, and minimizing the carbon footprint. While these rules may have been tough for some potential investors or buyers at first, they have ultimately attracted the right set of individuals—those who share the company’s commitment to sustainability.
Learning from the Community: Evolving Through Collaboration
What sets Swasya apart from other eco-conscious real estate projects is its openness to learning from the community. The team has been fortunate to work with experts from various fields from environmental lawyers, horticulturalists to sustainability specialists, experts have provided valuable insights.
One key contributor was an environmental lawyer from Delhi who helped the team improve their water management and sustainable farming practices. These interactions have allowed the company to refine its approach, continually improving its methods for creating eco-conscious living spaces.
For example, the team learned how to carefully select tree species that would not disrupt local flora and fauna or impact migratory birds. This deepens the company’s commitment to sustainability going beyond simple eco-friendly practices to include a detailed understanding of the land’s natural rhythms. These learnings have shaped not only the Sannidhi Eco Farms project but also upcoming developments in locations like Pondicherry, Lonavala, and Kabini.
Expansion Plans: Growing with Purpose
Swasya’s success has been built on a careful, deliberate approach to growth. While many real estate projects expand rapidly, Swasya focuses on projects that align with its core values. Upcoming developments are focused on regions such as Pondicherry, Lonavala, and Kabini, with a commitment to preserving the natural beauty of the land.
The company’s model of joint ventures allows them to partner with landowners who share their values, ensuring that each project adheres to the principles of sustainability and community building. Swasya’s expansion is not driven by a desire for profit alone but by a commitment to creating sustainable, eco-conscious spaces that enhance the lives of their residents and protect the environment.
Conclusion: Investing in a Sustainable Future
Swasya is more than just a real estate investment opportunity it is a chance to be part of a movement towards a more sustainable, community-driven way of life. Through a focus on eco-friendly practices, sustainability, and long-term investment, the company offers a unique opportunity for those who want to invest in more than just property but want to invest in a vision for the future.
By prioritizing the environment, fostering community engagement, and building with a long-term focus, Swasya has created a model that challenges traditional real estate practices. It offers a chance for investors to be part of a community that values sustainability, connection, and a deeper relationship with nature. As the company continues to grow and expand, Swasya is proving that real estate development can and should be done in harmony with the planet.
For those looking to invest in a sustainable future, Swasya presents an opportunity to be part of something transformative. It’s not just about land; it’s about creating a better way of living, one where people and nature coexist in balance, and where every investment is an investment in the future of the planet.
