Mumbai (Maharashtra) [India], October 6: Regional entertainment took a historic leap forward with the launch of Abhijat Marathi OTT, a free streaming platform dedicated exclusively to Marathi language content. Launched in the presence of Hon. CM Devendra Fadnavis, Hon. Minister Uday Samant, and cultural entrepreneur Kedar Joshi, the app promises to transform the way Marathi stories are told, shared, and celebrated.
The platform is being hailed as a game changer because it combines accessibility, cultural pride, and world-class technology in one space. Unlike other OTTs that often focus on mainstream Bollywood or global content, Abhijat is tailored for Marathi-speaking audiences, offering everything from films and dramas to theatre, literature-based adaptations, and cultural programming.
Speaking at the launch, Hon. CM Devendra Fadnavis said: “This is more than an app – it is a cultural movement. Abhijat OTT will not just entertain, but also empower Marathi identity in the global digital space.”
Industry experts believe this move will encourage a renaissance in Marathi cinema and web content. With the app available on all platforms at zero cost, it ensures democratization of entertainment, making quality storytelling available to everyone, from urban cities to rural villages.
Kedar Joshi, a key visionary behind the initiative, added: “Abhijat Marathi OTT will bring creators closer to their audiences. We aim to redefine Marathi entertainment and ensure it resonates with younger generations and global audiences alike.”
With its bold vision, government backing, and strong cultural mission, Abhijat Marathi OTT is not just another streaming service—it is set to redefine the future of Marathi entertainment.
