Root Natural launches platform to promote organic and homegrown Indian skincare brands

On 22 June, 2021; Root Natural, an E-commerce beauty platform which promotes organic and homegrown Indian skincare brands, held its launch event and Press Conference virtually with a panel discussion on the overarching theme of ‘the importance and the need for clean and natural homegrown skincare’ in the Indian context.

The panel included Pooja Parker, the founder of Root Natural, representatives of partner brands of Earth rhythm and Aminu, and Dr. Dimple, a Skin Expert.

Root Natural was launched earlier this year by Pooja Parker as an E-commerce Clean and Natural beauty platform that offers handpicked and chemical free skincare products formulated in India exclusively for Indian skin type.

Root Natural aims to be India’s disruptive skincare platform for all the conscious consumers who desire to make a natural and sustainable living switch.

Following are a few key points that were raised in the panel discussion:

• The panel discussed the vision they have for homegrown Indian skincare brands and that their aim is to create a skincare range that is natural, clean and effective, with no collateral damage on the user and at the same time is sustainable. That they are trying to use fresh ingredients and go back to the roots of ancient Indian skincare.

• The skincare expert on board, Dr. Dimple, talked about the benefits of natural and organic products over chemical based products which have harmful effect on the skin in the long run.

• Environmental consciousness in the manufacturing process was discussed about and how chemical skincare products are harming the ecosystem, hence making organic products a sustainable alternate.

• Need of awareness and educating consumers of ingredients and it's benefits, product manufacturing, technology, and making results of clinical trials public.

“From Indian skincare point of view we have a long way to go in creating the awareness and platform of consumer's skincare product choices, all of us as a community have to work together to create that kind of mark on Indian and global market.”

There are around 25 of skincare brands like Aminu, Earth Rhythm, Organic Harvest, Meraki Lanes, Ma Earth Botanical, Miracle Herbs etc, listed on Root Natural who raise their flags for sustainable, clean and cruelty free beauty products that are natural, Ayurvedic, botanic and/or organic.

Root Natural is a holistic approach towards natural skin care and is true to its root in terms of taking a stand and giving a platform for Indian skincare brands.