IIM Ahmedabad alumni launch ‘Startup Compass’ supported by CIIE CO

Startup Compass is based on the ‘How to Start a Startup’ series at IIM Ahmedabad

FPJ Web DeskUpdated: Thursday, May 19, 2022, 11:40 AM IST
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The book brings forth advice and stories of grit and ambition of the homegrown heroes and how they have transformed their vision into tangible reality. /Cover page of Startup Compass | CIIE CO

CIIE CO today announced the launch of the “Startup Compass” penned by IIM Ahmedabad Alumni Ujwal Kalra, Shobhit Shubhankar.

The book brings forth advice and stories of grit and ambition of the homegrown heroes and how they have transformed their vision into tangible reality. It has a forward by N R Narayana Murthy, Co-Founder, Infosys.

Startup Compass is based on the ‘How to Start a Startup’ series at IIM Ahmedabad and includes extensive interviews by fifteen iconic Indian entrepreneurs, where they speak of their success and failure across key stages of the startup lifecycle.

The lecture series at IIM Ahmedabad include leading entrepreneurs such as Sanjeev Bikhchandani (Naukri), Deep Kalra (MakeMyTrip), Sachin Bansal (Flipkart), Falguni Nayar (Nykaa), Kunal Shah (CRED), Sahil Barua (Delhivery), Raghunandan G. (TaxiForSure), among others.

The topics covered include planning a startup, developing an idea, forming a team, building a product, raising funding and, importantly, moving from an entrepreneurial mindset to a managerial mindset as you scale up your company.

The advice they give is invaluable, and covers all the stages in the life of a start-up, from idea, team and product, to eventual exit, the statement said.

Commenting on the book launch, Ujwal Kalra said, “Today, India is at the cusp of a startup revolution which will transform the country into an economic powerhouse. Startup Compass is a book to ignite the startup explosion in India. It is for anyone who is interested in or intrigued by the startup space. The book provides tangible learnings from fifteen icons of the startup space across each stage in the journey of a startup, from the inception of an idea,to team and product building, fundraising, to exit. The founders and investors interviewed for the book share their learnings in company building through motivational stories, which have immensely influenced me and inspired me in my own entrepreneurial journey.”

The book is powered by CIIE CO, the incubator and accelerator of IIM A, that is focused on supporting Entrepreneurs and startups working on emerging deep technologies such as IoT, robotics, AI-ML, blockchain and others to bring technological inclusion for the masses of India.

Kunal Upadhaya, Co-Founder at CIIE.CO said “Startup Compass is complete with stories of grit and ambition from fearless founders. Much like the vision of entrepreneurs being transformed into tangible reality, the book brings alive the essence of the ‘How To Start A Startup,’ the lecture series at IIM Ahmedabad created in partnership between founders and CIIE.CO.”

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