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Updated on: Saturday, July 24, 2021, 12:12 AM IST

IAA to host panel discussion on gender sensitisation in media

The subject is Gender in media and the impact on children and their future. |

The subject is Gender in media and the impact on children and their future. |

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The India Chapter of the International Advertising Association (IAA) will be hosting a virtual panel discussion with leaders of the Marcom industry on 27th July at 3.30pm.

The subject is Gender in media and the impact on children and their future.

"A few weeks ago we released the top lines of the results of a unique market research conducted on 1000 Indian advertisements by UNICEF and the Geena Davis Foundation. The IAA had facilitated this important research on gender representation in Indian advertising. On the 27th, UNICEF will present the results in depth, and then there will be a discussion on the implication of these findings on gender in media and the impact on children and their future. This will truly represent industry as the Voice of Change," said Megha Tata, MD–South Asia, Discovery Communications India and president of IAA.

"Conversations and actions go hand in hand when tackling an issue as important and nuanced as gender representation in media and its impact. We are thus bringing together leaders across the ecosystem who can not only identify the change in discourse needed but also have the power to actually bring about that change," said Nina Elavia Jaipuria, head – Hindi Mass Entertainment and Kids TV Network, Viacom18 and co-chair -Women Empowerment Committee, IAA.

The panelists include Rana Barua (Treasurer of AAAI & Group CEO, Havas Group, India), Subhash Kamath (Chairman, ASCI & CEO, BBH & Publicis Worldwide, India), Atit Mehta (Head of Marketing, BYJU's), Ashwiny Iyer Tiwari (Artist, Filmmaker and Writer), Kainaz Karmakar (Chief Creative Officer, Ogilvy India), Dr. A.L. Sharada (Director, Population First), Nina Elavia Jaipuria, (Head – Hindi Mass Entertainment and Kids TV Network, Viacom18), and Shreyasi Jha (Senior Advisor – Gender Equality, UNICEF, New York)

“UNICEF is delighted to be the knowledge partner with IAA and its members for this important event that is the beginning of a very important journey to promote positive gender roles and practices,” says Shreyasi Jha, Senior Advisor – Gender Equality, UNICEF, New York.

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Published on: Saturday, July 24, 2021, 12:12 AM IST
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