HDFC Bank said the platform's fully personalised landing page keeps customers updated on their credit behaviour
HDFC Bank said the platform's fully personalised landing page keeps customers updated on their credit behaviour
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HDFC Bank has partnered with Creditas Solutions to offer a guided and customised debt management solution for its loan and credit card customers.

The platform enables customers to access their credit account information in real-time, on any device, and also streamline and enable the repayment process, allowing further flexibility to pay when and how they choose.

The platform’s fully personalised landing page keeps customers updated on their credit behaviour and also allows a frictionless self-service experience to resolve outstanding dues, which ensures a pleasing experience for customers while interacting with the bank. Further, all major Indian vernacular languages are supported by the platform.

The platform’s robust technology architecture is fully compliant on data security and customer privacy norms, it said in a press release.

Talking about the partnership Sagar Chaudhuri, SVP-Retail Portfolio Management, HDFC Bank said, “This partnership with Creditas aligns with our strategy where we aim to offer our customers convenience, confidence and guidance, which is a clear differentiator in the banking space. Additionally, this platform will also strengthen our engagement with customers via a digital channel. ”

Anshuman Panwar, Co-founder of Creditas Solutions said, “The self-service platform will support HDFC Bank with specific and sophisticated contextual nudges which will educate the customers and help them navigate the current circumstances.”

The platform aims to enhance customer experience by offering borrowers a portal that simplifies monitoring, management, and repayment of their dues along with empathetic and customised guidance on their credit behaviour.

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