New Delhi, Oct 1: Finance Minister Nirmala Sitharaman will launch a three-month nationwide awareness campaign (October-December 2025) on unclaimed assets in the financial sector, titled 'Apki Poonji, Apka Adhikar (Your Money, Your Right)'.
Coordinated by Financial Sector Regulators
The campaign is to be launched by the Department of Financial Services under the Finance Ministry, in coordination with the Reserve Bank of India (RBI), Insurance Regulatory and Development Authority of India (Irdai), Securities and Exchange Board of India (Sebi), and the Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs.
Inauguration from Gandhinagar
The campaign will be inaugurated by the Finance and Corporate Affairs Minister on October 4 from Gandhinagar, Gujarat, an official statement said.
Focus on Unclaimed Financial Assets
Unclaimed financial assets, including insurance policy claims, bank deposits, dividends, shares, and mutual fund proceeds, often remain unclaimed due to the lack of awareness or outdated account details, it added.
Guidance and Digital Demonstrations for Citizens
During the campaign, the citizens will be provided with on-the-spot guidance on how to search for their unclaimed assets, update records and complete claim procedures. Digital tools and step-by-step demonstrations will also be showcased, it said.
Empowering Citizens and Ensuring Financial Inclusion
The government is committed to ensuring that every rupee saved by citizens can be rightfully claimed by them, or by their legal heirs and nominees, it said.
Promoting Awareness and Participation
The campaign will encourage people to participate actively, spread awareness, and strengthen financial inclusion in every household, according to the statement.
Simplifying the Claim Process
It seeks to empower citizens by providing clear information on how to trace and claim their rightful money, supported by standard operating procedures (SOPs) and frequently asked questions (FAQs) developed by the respective fund regulators to make the process simple and transparent, it added.
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Financial Inclusion Exhibition
A special financial inclusion exhibition will also be organised, featuring stalls from banks, insurance companies, mutual funds, and pension institutions.
(Disclaimer: Except for the headline, this article has not been edited by FPJ's editorial team and is auto-generated from an agency feed.)
