Diwali gifts: Sweets, dry fruits passe; e-coupons, apps in vogue

Diwali gifts: Sweets, dry fruits passe; e-coupons, apps in vogue

FPJ BureauUpdated: Friday, May 31, 2019, 09:02 PM IST
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New Delhi:  As Diwali approaches, gifting has got an e-overhaul, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts. By digital gifting, the entire logistics overhead is taken away, infinite personalisation is possible and there is a significant saving in the operational costs, Qwikcilver Founder & CEO Kumar  Sudarshan said.

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