New Delhi: Starting a price war in the entry level luxury segment, German auto major Audi launched its new sedan A3, priced between Rs 22.95 lakh and Rs 32.66 lakh (ex-showroom Delhi). The company is betting big on the new model to stretch its leadership in the Indian market and is targeting a new segment of the compact luxury sedan besides tapping repeat buyers. The A3 sedan falls in the price bracket of the likes of hatchbacks A Class and B Class from Mercedes Benz and 1 Series from BMW which has improved the affordability of luxury auto brands in India. The petrol variant powered by a 1.8-litre engine will come at a price of Rs 28.95 lakh.

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