With Amazon’s Great Indian Festival kicked off on October 17, the e-commerce giant has said that over 1.1 lakh sellers on its platform received orders during the first 48 hours of its 'Great Indian Festival' sale, with a bulk of these sellers being from smaller parts of the country.
Amazon said that most of Amazon India's brand partners -- right from wireless manufacturers like Samsung, Apple, Xiaomi and OnePlus to electronics players like Asus, Lenovo, HP and appliances makers like LG, Whirlpool-- had their biggest ever 48 hours on Amazon.
According to a report by The News Minute, smartphones like Apple's iPhone 11, Redmi Note Series, Redmi 9A, OnePlus 8T, OnePlus Nord and Samsung M31 Prime Edition were among the popular smartphones being sold on Amazon.in during its festive sale.
Amazon also said that total iPhones sold in one day were more than the total iPhones sold in entire festive sale period of last year. Also, over 1 lakh customers bought Amazon devices, Echo and Fire TV.
Amazon's 'Great Indian Festival' started on October 17 and will go on for about a month to coincide with the festive season. Amazon Prime members were provided early access to the sale from October 16.
As per the report by The News Minute, Amazon has said that that tier 2, 3 cities and beyond dominated the sale, with 91% of new customers who signed up during the sale and 66% of new Prime sign-ups were from smaller cities and towns.
Amazon India, which has over 6.5 lakh sellers on its platform, registered its biggest spike in new customers, with 91 per cent of them coming from small towns (beyond the metros and top 40 cities).
Amazon India said about 1.4 million people had shopped from small and medium businesses (SMBs) on its platform in the 10-day run up to the 'Great Indian Festival'. The festive sale also show customers increasingly opting for EMIs for their purchases, with credit amount of more than Rs 600 crore being disbursed just during Prime Early Access on October 16.