Adani Wilmar to deliver strong volume growth in double-digits, on the back of large opportunity in packaged staple foods and strong execution, the company announced through an exchange filing. Rural sales have been growing at a faster rate due to higher focus on increasing the rural distribution network. While the volume growth was strong, the sales value decline on a YoY basis is reflective of the sharp fall in global edible oil prices.
The Food & FMCG business continued to grow rapidly, with segment revenue growth of around 25% YoY, with an underlying volume growth of 18%, for the quarter on a standalone basis. This is despite the decline in exports revenue due to restrictions on Rice exports. The segment revenue is around INR 4,300 crores on LTM (last twelve month) basis and in Q2 it contributed around 10% to the Company’s standalone revenue.
Strong execution in alternate channels (Modern Trade and E-com), in close collaboration with the channel partners, has been leading to higher growth rates in these channels for both oil & foods. Quick commerce has been growing at the fastest rate and has become a large part of overall ecommerce sales.
For each of the company's key edible oils, its arket share in all the major alternate channels is significantly higher, compared to its overall market share in the categories. Market share of its Food products is also higher in the alternate channels. This signifies strong brand equity and an opportunity to lift its market share in GT channel too by way of increasing our direct reach.
The Company’s direct distribution has reached 6.5 lakh retail outlets during the quarter. Apart from growing its sales, a robust direct reach will also reduce its dependence on the wholesale channel, improving the mix of premium products in its portfolio.
HORECA team has expanded its distribution network to 31 cities and plans to expand it to all major towns in the next few years.
The profitability for the quarter remained under stress due to divergent trends in the spot and future prices of edible oils. Further, the local edible oil prices were also under pressure due to excessive imports by industry in the recent months.
The edible oil segment volumes grew by around 5% YoY in Q2’24, with the branded business volumes growing at a faster rate of 12% YoY. Overall H1 ’24 volume grew by around 16% YoY, compared to the same period last year. With the steep correction in the prices of edible oils over the last few quarters, the mix of its premium flagship brand ‘Fortune’ has been gradually improving. In the edible oil segment, normally H2 volumes are relatively better than H1 on account of seasonality, particularly due to higher demand arising from out-of-home and festive consumption.
Food & FMCG
In the Food & FMCG segment, the Company has been scaling well all its key products – Wheat Flours, Rice, Pulses, Besan, Sugar, Soya chunks, Poha and Soap. In the domestic market, revenue from branded products has been growing at a 40%+ YoY rate for the last 8 quarters and contributed around 80% to the overall segment revenue in Q2’24.
Unseasonal rainfall in the early part of the calendar year had impacted the quality of wheat grains in some parts of the country. The company’s R&D team developed the right blends, enabling them to provide consistent quality of Chakki Fresh Atta to the consumers, helping them in gaining the market share from regional players.
The Company is focusing on gaining its fair share of the market in the South where its presence has been weak, despite having a good brand equity of ‘Fortune’. In Q2, Company got very strong results in a consumer activation for its ‘Fortune Chakki Fresh Atta’ in one of the key metros of South India, which also multiplied its reach of retail outlets in the city on a low base. The company said, “Our improved presence in the South with two fast moving products – Fortune Sunflower oil and Fortune Chakki Fresh Atta will help us to sell our other food products as well.”
In the Rice business, branded products sales in the domestic market have been growing well on the back of 2 strong brands in the portfolio – Kohinoor and Fortune. Kohinoor brand has crossed INR 250 crores revenue milestone on LTM sales basis and has 60+ SKUs in its portfolio to address various customer segments.
In Ready-to-Cook, ‘Lucknowi’ variant of ‘Kohinoor Biryani kit’ was launched. Adani Wilmar has also launched ‘Fortune Biryani Kit’ for the export markets to cater to the Indian diaspora in UAE, Singapore, Mauritius etc.
To cater to the increasing demand, the company has augmented its capacity for wheat and rice by leasing new manufacturing units during the quarter.
The Industry Essentials volume grew by almost 25% YoY on the back of strong growth in both oleo and castor businesses. The company in the regulatory filing said, “All the three main products of the Oleo business, namely, Stearic Acid, Soap Noodles and Glycerin have registered strong growth during the quarter. In Castor Oil, we remained India’s highest exporter and expanded our market to newer territories.”
New Product Launch
Brown Rice: With focus on expanding Health-focused portfolio, the company launched Brown rice under ‘Kohinoor’ brand.