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Geeta Rao

Geeta Rao: What being ‘influential’ means for brands

11 April 2022, 07:34 AM

BrandSutra: Is Clubhouse exciting for brands? 04 October 2021, 12:10 AM

After 'Mutual Funds Sahi Hai', 'Bitcoin Liya Kya' & 'Trade Kar Befikar' could dominate financial advertising, explains Geeta Rao
23 August 2021, 12:08 AM
There is a huge opportunity for advertising to get in early into cryptocurrency and grow with this... Read More
For the greater good, writes Geeta Rao in BrandSutra
11 July 2021, 11:19 PM
Powers of persuasion have to work much harder for public service advertising. Read More
BrandSutra: What makes vegan-nomics important
14 June 2021, 12:04 AM
With young people owning the trend, it could mean huge markets, huge profits and big brands entering... Read More
BrandSutra: WOKE-VERTISING
17 May 2021, 12:00 AM
Brands need to showcase their woke credentials Read More
Business as unusual amid COVID-19
17 April 2021, 07:25 AM
It is time to iterate once again that we are all in this together Read More

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