THIS company is likely to make Rs 15 crore by 2023 via breast milk jewellery

THIS company is likely to make Rs 15 crore by 2023 via breast milk jewellery

FPJ Web DeskUpdated: Thursday, March 24, 2022, 06:14 PM IST
article-image
breast milk jewellery | File photo

Magenta Flowers is one of the brands that produce jewellery from breast milk. To some, the concept might be too odd and unknown, yet it is not new to the fashion industry.

Safiyya and Adam Riyadh own Magenta Flowers which is an award-winning firm that turns special occasion flowers into priceless keepsakes. The firm has completed almost 4,000 orders since its inception in 2019.

Many believe that breast milk is a profitable business, which holds a good future. The company recently ventured into uncharted territory by expanding into breast milk jewellery, and is expected to generate Rs 15 crore in revenue by 2023.

Safiyya happens to be a mother of three, and feels that breastfeeding in public, are so stigmatised that it's almost like a hidden gem for her. It took them a lot of research to come up with a recipe for conserving breast milk as a wearable keepsake while also guaranteeing that the colour of the breast milk was preserved.

Reports suggest that Safiyya eventually came up with a technical solution that involved drying the liquid and mixing it with a high-quality non-yellowing epoxy to keep the jewellery pristine for years.

RECENT STORIES

'Bhikari Jaisa Loan Pe Jee Raha Hai': Female Bank Employee Misbehaves With Military Personnel In...

'Bhikari Jaisa Loan Pe Jee Raha Hai': Female Bank Employee Misbehaves With Military Personnel In...

'Love Jihadi Not Allowed In Bhopal Garba Pandals,' Says Madhya Pradesh MLA Alok Sharma - VIDEO

'Love Jihadi Not Allowed In Bhopal Garba Pandals,' Says Madhya Pradesh MLA Alok Sharma - VIDEO

WATCH: Five Months After Pavak & Prabhas, Female Cheetah Dheera Joins Gandhi Sagar Wildlife...

WATCH: Five Months After Pavak & Prabhas, Female Cheetah Dheera Joins Gandhi Sagar Wildlife...

Huge Python Found Hiding Inside Car Engine In UP's Bijnor, Rescued By Forest Department; Terrifying...

Huge Python Found Hiding Inside Car Engine In UP's Bijnor, Rescued By Forest Department; Terrifying...

Video: Flying Cars At Chinese Air Show Clash Into Each Other Mid-Air, Crashes And Bursts Into Flames

Video: Flying Cars At Chinese Air Show Clash Into Each Other Mid-Air, Crashes And Bursts Into Flames