Lucknow, January 10: To expand tourism facilities in the state, UP Tourism will conduct a statewide awareness campaign for the Homestay and Bed & Breakfast Scheme.
This campaign, running from January 14 to 30, will primarily target major tourist destinations across districts. It will promote the scheme while scrutinising pending proposals and issuing immediate registration certificates to eligible applicants.
Aligned with Chief Minister Yogi Adityanath’s vision, the initiative aims to develop tourism infrastructure alongside creating employment opportunities for local residents.
District-level outreach and funding
Under the campaign, tourism department teams in districts will educate locals about the scheme’s benefits from January 14 to 30. They will also review pending proposals and provide registration certificates to qualified applicants.
The department has allocated ₹2 lakh per district for the campaign, to be spent on awareness programmes and promotional materials. This effort will strengthen the state’s tourism ecosystem and particularly benefit those eager to join but lacking information.
Scheme to boost local employment and tourism
Launched under UP Tourism’s Homestay and Bed & Breakfast Scheme-2025 in line with Chief Minister Yogi Adityanath’s vision, the initiative provides tourists with affordable, quality accommodation while offering employment to locals.
It enables residents to convert their homes into homestays, offering tourists home-cooked meals, local culture and personalised care. This serves as an affordable alternative to expensive hotels, delivering a culturally immersive experience for visitors and additional income for host families.
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Focus on key tourist districts
The scheme focuses on high-potential districts such as Mathura, Varanasi, Lucknow, Prayagraj and Ayodhya. It proves especially valuable during major events such as the Mahakumbh in Prayagraj, Deepotsav in Ayodhya, and Rangotsav in Mathura.
