Royal Challengers Bangalore (RCB) has faced online criticism after creating a separate social media handle for Hindi-speaking fans or those who don’t understand English. The new X (formerly Twitter) account, named "Royal Challengers Bengaluru Hindi" with the handle "@RCBinHindi," has stirred controversy among Kannada speakers.
Many have accused the Bengaluru-based IPL team of promoting "Hindi imposition" and are calling for the account to be removed. RCB introduced the Hindi page by sharing a video of Virat Kohli speaking in Hindi, accompanied by English subtitles. The page, that the IPL franchise launched on November 24.
The caption of the post when translated read, "Listen to your favourite player Virat Kohli in his favourite Hindi language, where he shared his thoughts on the joy of being associated with RCB for years and the auction. Now all RCB videos are available in your favourite Hindi language too!
Fans express anger over Royal Challengers Bengaluru Hindi handle
Virat Kohli's message about new Hindi handle 'RCBinHindi'
In the video Virat Kohli can be heard saying , “A big hello to everyone at the RCB, the fans, the people involved in behind the scenes, the management. I am sending out this message to inform everyone that I’ve been retained once again for the three-year cycle of the IPL beginning next year. And I am as excited as ever."
Everyone knows what RCB means to me. It’s been a very special relationship over so many years, which continues to grow stronger. And what I’ve experienced playing for RCB is truly, truly special and I hope the fans and everyone who’s connected to the franchise feels the same,"
