FB boasts of 500 million soccer fans

FB boasts of 500 million soccer fans

FPJ BureauUpdated: Saturday, June 01, 2019, 12:49 PM IST
article-image

Washington: Facebook claims that it has 500 million soccer fans on its network. It considers its users as soccer fans if they have liked a team or player’s page. Trying to woo marketers to advertise on the platform for the FIFA World Cup, the social networking site designed a build-up of data. While Brazil has over 53.8 million fans, the U.S. ranks second with 48.9 million fans on Facebook.

According to Mashable, 62 per cent of soccer fans were on Facebook every day in a recent week and soccer fans post 1.7 times more photos, send 1.9 times more messages, post 1.8 times more updates, upload 1.7 times more videos and make 1.7 times more comments than the average person on Facebook.

Christian Martinez, Facebook head for Sales for U.S. Hispanic said that the most important cultural passion point for Hispanics is soccer. For marketers, the upcoming tournament will be an incredible opportunity to reach them not only at scale but also when they are highly engaged across multiple screens.

Facebook has also joined hands with Twitter by introducing hashtags and a list of trending topics on the side of the main screen. However, unlike Twitter where all accounts are open to the users to view, only 30% of Facebook accounts are open to the public. –ANI

RECENT STORIES

Vaibhav Suryavanshi Gets Surrounded By Kids For Autographs In England Amid India U19 Vs England U19...

Vaibhav Suryavanshi Gets Surrounded By Kids For Autographs In England Amid India U19 Vs England U19...

Football Transfer: Bayern Munich Ready To Offer €100M For Real Madrid's Rodrygo, Says Report

Football Transfer: Bayern Munich Ready To Offer €100M For Real Madrid's Rodrygo, Says Report

IND Vs ENG: Former India Skipper Sourav Ganguly Feels Shubman Gill's Men Missed Great Opportunity To...

IND Vs ENG: Former India Skipper Sourav Ganguly Feels Shubman Gill's Men Missed Great Opportunity To...

'I Want To Make It Very...': BCCI Vice-President Rajeev Shukla Clears Air On Virat Kohli & Rohit...

'I Want To Make It Very...': BCCI Vice-President Rajeev Shukla Clears Air On Virat Kohli & Rohit...

'Mujhe Lagta Hai India Hee Jeetegi': Ex-Indian Cricketer Makes Bold Prediction Ahead Of IND vs ENG...

'Mujhe Lagta Hai India Hee Jeetegi': Ex-Indian Cricketer Makes Bold Prediction Ahead Of IND vs ENG...