Indore (Madhya Pradesh): Madhya Pradesh Chief Minister Mohan Yadav launched the third phase of the state-wide ‘Jal Ganga Conservation Campaign’ from Madhya Pradesh’s Indore, on Thursday.
The annual 90-day mass initiative began from March 19 and will conclude on June 30.
The campaign focuses on saving water by reviving dried rivers and ponds, repairing wells and stepwells, constructing canals and carrying out other water conservation activities.
The Chief Minister urged citizens to actively participate in the initiative, emphasising that ‘Saved water means a prosperous future.’
Previous year developments
Notably, in 2025, over 3k water sources were rejuvenated in urban areas of the state last year.
Also, more than 86,000 farm ponds and over 550 Amrit Sarovars were created in rural areas for water conservation, alongside the recharge of over 100,000 wells to improve groundwater levels.
The campaign ran across the state with strong public participation.
In 2024, the district carried out various water conservation and plantation activities across all gram panchayats.
This included 81 cleanliness drives, 17 pond-deepening projects and 12 works at Jal Hut.
About 24,000 plants were grown using the Miyawaki method, 52,332 plants were planted in 67 gram panchayats, and 11,000 plants were planted on 68 private lands.
Similar work was done in other districts. The programme also held a groundbreaking ceremony for a ghat and pond beautification at Avadh Dham Mandir in Jhalaria.
