Zomato's 10-min delivery reportedly shut down, firm claims it's only rebranding

The food delivery giant had launched the quick delivery service less than a year back.

FPJ Web DeskUpdated: Monday, January 23, 2023, 05:57 PM IST
article-image
Zomato delivery/representative image | Image credit: Google

Zomato, Swiggy and Big Basket delivery riders zooming ahead through congested roads is a common sight for most residents of India's urban pockets. But this has also raised concerns about the safety of gig workers, who are exposed to accident risks as they go to fast to deliver food and groceries on time. As Zomato is yet to achieve profitability and its stock prices fell by 40 per cent less than a year after the IPO, it has decided to do away with 10-minute deliveries.

The food delivery giant, which had also left the grocery business only to acquire BlinkIt and rival Swiggy Instamart, had launched quick deliveries less than a year back. The company wasn't able to break even, since the order volume couldn't rise enough to cover fixed costs every day. But Zomato has claimed that it isn't shutting down 10-minute deliveries, but only rebranding.

After this, Zomato is reportedly looking at a new service, which could offer low-cost packaged combos or thalis. This feature may be launched in the next 10 days. The quick delivery service had been based on demand predictions and hyperlocal favourites, to keep 20 to 30 popular items in stock to be dispatched fast.

(If you have a story in and around Mumbai, you have our ears, be a citizen journalist and send us your story here. )

(To receive our E-paper on WhatsApp daily, please click here.  To receive it on Telegram, please click here. We permit sharing of the paper's PDF on WhatsApp and other social media platforms.)

RECENT STORIES

Interpol extends its jurisdiction into the virtual world, will investigate crimes in metaverse

Interpol extends its jurisdiction into the virtual world, will investigate crimes in metaverse

Tech layoffs: Almost 1 lakh employees fired in January alone

Tech layoffs: Almost 1 lakh employees fired in January alone

International Networking Week: An essential annual event to help people grow together

International Networking Week: An essential annual event to help people grow together

Federal Bank allots 1,51,209 equity for exercised employee stock options

Federal Bank allots 1,51,209 equity for exercised employee stock options

Paytm achieves operating profitability 3 quarters ahead of guidance; founder writes to shareholders

Paytm achieves operating profitability 3 quarters ahead of guidance; founder writes to shareholders