Tata Enterprise Arm Rallis India Launches 'Benzilla' to Target BPH, Helping Protect Paddy Yields

Tata Enterprise Arm Rallis India Launches 'Benzilla' to Target BPH, Helping Protect Paddy Yields

The result of a strategic partnership between Rallis India Limited and Japan-based agro-chem company, Nihon Nohyaku Co., Ltd (Japan), Benzilla’s unique formulation incorporates IGR technology, ensuring a prolonged and sustained control of Brown Plant Hopper (BPH) infestations in paddy crops.

FPJ Web DeskUpdated: Thursday, September 28, 2023, 01:09 PM IST
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Tata Enterprise Arm Rallis India Launches 'Benzilla' to Target BPH, Helping Protect Paddy Yields |

Rallis India Limited, a Tata enterprise and a leading player in the Indian agri inputs industry has launched its differentiated crop protection product, ‘Benzilla’, the company announced through an exchange filing.

The result of a strategic partnership between Rallis India Limited and Japan-based agro-chem company, Nihon Nohyaku Co., Ltd (Japan), Benzilla’s unique formulation incorporates IGR technology, ensuring a prolonged and sustained control of Brown Plant Hopper (BPH) infestations in paddy crops.

About BPH

BPH is regarded as one of the most devastating pests for paddy, which causes serious damage to the crop by sucking the sap from plants, leading to ‘hopper burn’. It also causes indirect damage by transmitting viral diseases such as grassy stunt and ragged stunt viruses.

“The agriculture industry is an important contributor to the Indian economy. The role played by the crop protection market is critical in this context, and with the introduction of Benzilla, we aim to strengthen the way BPH is managed in paddy crops in India. We believe this innovation will not only enhance crop protection but also contribute to the sustainability and prosperity of Indian agriculture,” said Sanjiv Lal, MD & CEO, Rallis India Limited.

S Nagarajan, COO, Rallis India Limited, said, “Benzilla is our breakthrough product for paddy farmers. Being a unique mixture of two highly effective technicals, it is designed to target both nymphs and adult BPH, offering a comprehensive approach to control BPH. This multistage action represents its unique differentiation versus the other solutions in the market. This product is being introduced for the first time in India.”

Rallis India Ltd. shares

The shares of Rallis India on Thursday at 1:06 pm IST were at Rs 207.85, down by 0.74 percent.

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