Senco Gold & Diamonds, jewellery retail chain, has signed the internationally acclaimed Indian sprinter and current national champion in the women's 100m event, Dutee Chand as the company’s new brand ambassador. She will be promoting ‘Everlite’ - the light-weight jewellery range from Senco Gold & Diamonds. The brand is also celebrating the Pride month and has rolled out a new campaign in honor of the LGBT community #MorePowerToPride #loveislove .

As part of the Pride month celebrations, it has also unveiled a new range of Everlite jewellery, named ‘Love is love Collection’. In a virtual event, Suvankar Sen, CEO, Senco Gold & Diamonds and the company’s new brand ambassador, Dutee Chand unveiled the new range of jewellery. The Love Collection offers a signature range of rings, ear-studs, chains and pendants in Gold and Diamond, and can be used as part of daily wear as well as for party wear. The price range of the collection starts from Rs 12,000 for both gold and diamond pieces.

On associating with Senco Gold & Diamonds, Dutee Chand, said, "I think this is a unique association of a jewellery brand with an athlete, and I am really happy that Senco Gold will be supporting me in my quest.”