The International Advertising Association’s (IAA) India Chapter recently announced the winners for the 3rd IAA Leadership awards at a glittering ceremony held in Mumbai.
The event, presided by Union Minister of State for Finance Jayant Sinha, brought together the most creative and strategic minds from the world of Marketing, Media and Advertising industry as they competed against each other for the coveted awards. The 3rd IAA Leadership awards celebrated the hard-work and efforts put in by professionals from across industries that have enabled their brand promise and message to further their respective brands’ propositions with consumers. Sinha said, “It is an honour to be present in a room full of achievers. Politics much is like marketing in many ways. In my experience I have learnt that Indian consumers are a very different lot, very different from consumers internationally. They are emotional, relational and definitely need value for money – paisa vasool is a must. So when we are speaking to the Indian consumers as marketers, much as we in politics do, we need to keep these aspects in mind. Having said that, I would like to congratulate the winners tonight, and hope they celebrate their success over years to come.”
Speaking on the occasion, Srinivasan K Swamy, President of IAA’s India Chapter said, “It is wonderful to be in the amidst of a collection of individuals who are seekers of excellence. I am humbled and proud at the same time. Humbled, because I am in the midst of a distinguished audience and proud, because this is only the third year of IAA Leadership Awards and it has already established itself as an industry standard. I would like to thank for the support I received from Raj Nayak for putting steam behind an award that the industry looks forward to.”
Raj Nayak, CEO – COLORS; Kaushik Roy, President – Brand Strategy & Marketing Communication, Reliance Industries Limited and I Venkat – Director, Eenadu Group were also present on the occasion.
