Google-Owned YouTube To Lay Off 100 Employees From Creator Management Teams: Report

Google-Owned YouTube To Lay Off 100 Employees From Creator Management Teams: Report

"YouTube will bring its content creator management teams together under dedicated central leadership in each individual country," the report noted.

IANSUpdated: Thursday, January 18, 2024, 11:42 AM IST
article-image
YouTube Laying Off 100 Employees From Creator Management Teams: Report | File

Google-owned YouTube is reportedly laying off at least 100 employees from its creator management and operations teams.

YouTube Chief Business Officer Mary Ellen Coe announced the layoffs internally, reports Tubefilter.

"YouTube will bring its content creator management teams together under dedicated central leadership in each individual country," the report noted. YouTube's music and support teams are also being reportedly reorganised.

In an internal staff memo, Coe said that these changes are intended to streamline YouTube's business. She, however, did not divulge how many employees are being affected.

"As we have seen the past few years, our creator base is broadening and diversifying, from our most experienced creators to a new generation of casual creators posting on YouTube for the first time," Coe wrote.

"Gen AI tools will further fuel new forms of creativity and bring even more creators to the platform," she added.

At the same time, "our subscription businesses have momentum, powered by partnerships with music, sports and media companies".

"As the business evolves, we have an even greater need to ensure we're running the business effectively and meeting the needs of all of our users," Coe told the employees.

Those being laid off will have a chance to apply for other roles at YouTube. However, "it was not clear if they are guaranteed new positions within the company".

"Each one of you has been a valued and meaningful part of our team, and we'll be here to support you as you consider next steps," said Coe.

RECENT STORIES

VC Investments, Deals Grew In India Q1 Despite Fall in Global Activity

VC Investments, Deals Grew In India 
Q1 Despite Fall in Global Activity

Century Real Estate Raises ₹450 Crore From Edelweiss To Fund Projects

Century Real Estate Raises ₹450 Crore From Edelweiss To Fund Projects

Indices End Day On a Positive Note; LT, Bajaj Finance Among Major Gainers

Indices End Day On a Positive Note; LT, Bajaj Finance Among Major Gainers

Toyota Fortuner Leader Edition Unveiled: Enhancing the Fortuner Lineup

Toyota Fortuner Leader Edition Unveiled: Enhancing the Fortuner Lineup

Wing Wave: Air India's Boeing 747 Bows Out In Style, Netizens Bid Adieu To The Jet

Wing Wave: Air India's Boeing 747 Bows Out In Style, Netizens Bid Adieu To The Jet