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Updated on: Wednesday, November 10, 2021, 12:29 PM IST

Cradlewise secures $7 mn funding; to help new parents with baby sleep

Cradlewise Co-founders Bharath Patil (left) and Radhika, invented Cradlewise to solve the sleep challenges they faced when their first child was born. | Cradlewise

Cradlewise Co-founders Bharath Patil (left) and Radhika, invented Cradlewise to solve the sleep challenges they faced when their first child was born. | Cradlewise

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Cradlewise, a Silicon Valley-based baby technology company that makes smart cribs for babies, has raised a series seed round of $7 million led by new venture capital firm Footwork with significant participation from CRV and follow on from existing investors SOSV and Better Capital. Other notable investors participating include Katrina Lake (founder of Stitch Fix), Jeremy Cai (CEO of Italic) and Dilip Goswani (CTO of Molekule). Sachin Oswal (Co-founder Infibeam) and Sonny Vu (ex-CEO of Misfit Wearables) have participated in previous rounds of funding.

The company maintains offices in both the San Francisco Bay Area, California and Bangalore, India.

Funds raised to be used for innovation

The funds will be used to accelerate the company’s innovation and technology roadmap and grow their team in India with hires in engineering, software, product, and customer success.

Smart cribs with built-in baby monitor

Cradlewise makes smart cribs with a built-in baby monitor that uses AI to learn the baby’s sleep patterns and adapts to changing needs. It’s a crib, bassinet, and monitor - all integrated into one. It’s a baby’s sleep companion from birth to 24 months-old. The self-learning crib spots the first signs of wakeup of the baby and starts rocking automatically along with soothing music to safeguard sleep.

Co-Founders created crib from personal experience

Co-founders Radhika and Bharath Patil invented Cradlewise to solve the sleep challenges they faced when their first child was born. They are inventors and have created tech that drives drones, robots, and smartphones for companies like Qualcomm and Texas Instruments.

Deep-tech, AI product receives VC funding

“We are so excited to be working with such well-regarded VC firms and angel investors who have a deep understanding of connected hardware and the consumer market,” said Radhika Patil, Co-Founder of Cradlewise. “We believe that Cradlewise is uniquely positioned in this competitive space as the only smart sleep product designed to impact an outcome and not just give notifications. We will continue to lead in this space by expanding the capabilities of the product in the areas of a baby’s health and safety.”

Nikhil Basu Trivedi, Co-Founder and General Partner at Footwork joins the board of this fast-growing startup in the $136+ billion childcare market. "Cradlewise is the only baby product in the market that uses deep tech and AI to learn the baby's sleep patterns and growth trends. With software updates that build on this rich data, a characteristic of the very best-connected hardware companies such as Nest, Peloton, Tesla, and Tonal, Cradlewise is pioneering the connected nursery," said Trivedi.

“I’ve been fortunate to have watched this “Tesla of Cribs” come together from an idea to a TIME 100 product from the very early days. Radhika and Bharath are stellar entrepreneurs who are solving an incredibly important problem - using modern tech and AI to help babies sleep better and longer and help parents have a far more fulfilling time with their babies”, said Vaibhav Domkundwar of Better Capital, an early backer of breakout companies started by Indian founders including Khatabook, Teachmint, Open & others.

Cradlewise currently ships directly via cradlewise.com. Plans are also underway to expand availability through other e-commerce websites in 2022.

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Published on: Wednesday, November 10, 2021, 12:29 PM IST
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