Child Care Centres Help Prioritise Work-Life Balance, Boost Sector

Child Care Centres Help Prioritise Work-Life Balance, Boost Sector

Collaborations help enhance the reputation of the development, making it more attractive for potential buyers.

Bhalchandra ChorghadeUpdated: Saturday, June 01, 2024, 08:46 PM IST
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In recent years, the integration of child care centres into residential and commercial real estate developments has become an increasingly popular trend. Real estate developers are responding to the demands of a new generation of parents who prioritize work-life balance and community-oriented living environments.

By providing child care centres within residential complexes or nearby commercial spaces, the developers are offering a valuable amenity that enhances an appeal to their properties. The benefits of on-site child care extend beyond convenience for residents. They are also tapping into the potential for partnerships with established child care providers, to ensure high-quality services are offered. These collaborations help enhance the reputation of the development, making it more attractive for potential buyers.

"The demand for childcare centres has witnessed an unprecedented surge in recent years. The evolving family structure, dual-income households, challenges, and obstacles faced by working parents, especially mothers, have driven the demand. I feel, for a working parent, there is nothing more stressful than worrying about their children and hence it is important to understand the evolving needs of modern families,” Chief Sales and Marketing Officer of Shapoorji Pallonji Real Estate, P Rajendran said.

Stating that child care centres have become a crucial aspect of the real estate industry, driven by several factors, Director of The Guardians Real Estate Advisory, Jayesh Rathod said, “High-quality child care significantly boosts children's cognitive and social-emotional development, improving their performance in school and the labour market. Proximity to child care centres enhances the residential appeal, as parents prioritise neighbourhoods with accessible, quality facilities for their children. This convenience allows working parents to balance work and family life effectively. The Covid-19 pandemic highlighted the essential nature of child care centres, which maintained operations and demonstrated adaptability, positively influencing the real estate market.”

Echoing similar views, Director and Architect at Kinjal Group, Kinjal Salecha said, “Today's working parents struggle to balance work, home, and their children's development, often lacking time for extra-curricular activities. ‘Child Centred Homes’ address this by integrating child care centres into residential areas, offering educational academies, sports fields, parks, and playgrounds. These environments provide a safe, fun, and comfortable space for children's development, featuring internal security, vehicle-free play areas, anti-skid slides, and secure doors and windows. With essential child care services right outside their doorstep, these homes attract buyers seeking convenience and a nurturing environment for their children.”

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