Bhopal (Madhya Pradesh): The social media campaigns led by the Indian National Congress have significantly decreased following the party’s loss in the Assembly election. From the past few months, besides the hashtag #BharatJodoNyayYatra for Rahul Gandhi’s Bharat Jodo Nyay Yatra, the party hasn’t initiated any campaigns online. Even this hashtag was mandated by higher authorities for all social media teams nationwide.
Previously, the party regularly trended witty slogans and catchphrases, often targeting the ruling party. During the assembly election, Congress focused heavily on dominating the online narrative. However, in preparation for the Lok Sabha elections, the party has completely altered its strategy, opting to frequently post across major social media platforms without running specific campaigns.
Congress social media in charge, Abhay Tiwari, could not be reached for the comment. In stark contrast, the Bharatiya Janata Party (BJP) has ramped up its social media presence with a fully-fledged campaign across various platforms. Apart from targeting the opposition and highlighting the party’s accomplishments, the BJP actively promotes welfare schemes and consistently runs online campaigns.
For instance, the party runs #AbkiBaar400Paar. #PehlaVoteModiKo, #BharatVsGhamandiyaAlliance, and several other online campaigns aimed at engaging its target audience on a daily basis. BJP social media head, Abhishek Sharma told Free Press that they decide the trends daily in a meeting, he said, “We have intensified our social media strategy, similar to what we did during the assembly elections. Our focus is on targeting the beneficiaries of Central government schemes. We initiate campaigns, daily decide on the trending topics during meetings, and then work accordingly”.
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