Why is 'Boycott Malabar Gold' trending on Twitter?

A majority of people expressed frustration after watching the ad and called it an attempt to disregard Hindu tradition and festivals

FPJ Web DeskUpdated: Friday, April 22, 2022, 07:39 PM IST
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(Image source: Multivu)

Another day, another call for a boycott! This time it’s for Malabar Gold. The jewellery brand is currently facing wrath of netizens for an advertisement. The ad features Kareena Kapoor Khan and it’s for Akshaya Tritiya, a festival considered auspicious for purchasing gold among Hindus. In the advertisement, Kareena is seen wearing a pink lehenga, paired with an elaborate diamond neckpiece, earrings, and a maang tika.

So, what was the issue?

While Kareena looked stunning in Indian attire, the only thing that was missing was a bindi on her forehead that created a buzz on social media. A majority of people expressed frustration after watching the ad and called it an "attempt to disregard Hindu tradition and festivals". Many said that wearing a bindi is an important element of traditional Indian attire for a woman.

Netizens flooded Twitter and started trending 'Boycott Malabar Gold' and 'No Bindi No Business'.

Here's what they have shared:

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