Why is 'Boycott Malabar Gold' trending on Twitter?

Why is 'Boycott Malabar Gold' trending on Twitter?

A majority of people expressed frustration after watching the ad and called it an attempt to disregard Hindu tradition and festivals

FPJ Web DeskUpdated: Friday, April 22, 2022, 07:39 PM IST
article-image
(Image source: Multivu)

Another day, another call for a boycott! This time it’s for Malabar Gold. The jewellery brand is currently facing wrath of netizens for an advertisement. The ad features Kareena Kapoor Khan and it’s for Akshaya Tritiya, a festival considered auspicious for purchasing gold among Hindus. In the advertisement, Kareena is seen wearing a pink lehenga, paired with an elaborate diamond neckpiece, earrings, and a maang tika.

So, what was the issue?

While Kareena looked stunning in Indian attire, the only thing that was missing was a bindi on her forehead that created a buzz on social media. A majority of people expressed frustration after watching the ad and called it an "attempt to disregard Hindu tradition and festivals". Many said that wearing a bindi is an important element of traditional Indian attire for a woman.

Netizens flooded Twitter and started trending 'Boycott Malabar Gold' and 'No Bindi No Business'.

Here's what they have shared:

RECENT STORIES

Gone In 7 Seconds! Dramatic Video Of 5-Storey Building Collapsing Into River In Southern China...

Gone In 7 Seconds! Dramatic Video Of 5-Storey Building Collapsing Into River In Southern China...

VIRAL VIDEO: Russian Boxer Gives Vape To Endangered Orangutan; Faces Backlash

VIRAL VIDEO: Russian Boxer Gives Vape To Endangered Orangutan; Faces Backlash

Badrinath Temple Fight Viral VIDEO: Brawl Erupts After Devotees Fight Over 'Perfect' Photo Spot For...

Badrinath Temple Fight Viral VIDEO: Brawl Erupts After Devotees Fight Over 'Perfect' Photo Spot For...

Who Is Diogo Jota's Wife? Rute Cardoso, Mom Of Three Who Always Stood By The Star Player From His...

Who Is Diogo Jota's Wife? Rute Cardoso, Mom Of Three Who Always Stood By The Star Player From His...

Mahadev Betting App Scam Accused Flees Own Wedding Mandap Just Before 7 Pheras To Escape ED Raid In...

Mahadev Betting App Scam Accused Flees Own Wedding Mandap Just Before 7 Pheras To Escape ED Raid In...