Another day, another call for a boycott! This time it’s for Malabar Gold. The jewellery brand is currently facing wrath of netizens for an advertisement. The ad features Kareena Kapoor Khan and it’s for Akshaya Tritiya, a festival considered auspicious for purchasing gold among Hindus. In the advertisement, Kareena is seen wearing a pink lehenga, paired with an elaborate diamond neckpiece, earrings, and a maang tika.
So, what was the issue?
While Kareena looked stunning in Indian attire, the only thing that was missing was a bindi on her forehead that created a buzz on social media. A majority of people expressed frustration after watching the ad and called it an "attempt to disregard Hindu tradition and festivals". Many said that wearing a bindi is an important element of traditional Indian attire for a woman.
Netizens flooded Twitter and started trending 'Boycott Malabar Gold' and 'No Bindi No Business'.
Here's what they have shared: